Brookwood Media Arts Selects Rainmaker Partners for
Interactive Marketing Needs
Philadelphia Based Leader in Web Development and Training Services to Expand Market
Lowell, Massachusetts, February 2, 2004 – Rainmaker Partners, a leading provider of Interactive Database Sales and Marketing solutions for business to business (B2B) customer acquisition and relationship management today announced that Brookwood Media Arts has selected Rainmaker's eSegment precision marketing database solution to identify and collaborate with their target market customers in the Pennsylvania, New Jersey and Delaware markets.
“After a careful review of database and interactive marketing vendors, Brookwood selected Rainmaker because it was the only vendor who understood our business needs and through their targeted database services allowed us to reach decision making contacts within customers and prospects in our marketplace”, said Rob Seskin, Chief Operating Officer of Brookwood Media Arts. “Rainmaker’s eReach solution set allows us to communicate with ease and at a much lower cost than direct mail advertising, trade shows and other traditional marketing programs.” We didn’t want to pay for carpet bombing marketing campaigns that we have no control over. Rainmaker allows us to target our geographic, industry and specific decision makers like no other firm we are aware of.
List brokers and Interactive Media Firms such as DoubleClick Direct, 24/7 Mail and others who merely launch campaigns to opt-in lists they rent offer B2B vendors no clear and present advantage for B2B campaigns than direct mail and other more expensive and less effective means of lead generation. They address B2C needs well but their model is ill equipped to facilitate B2B lead generation and pipeline development. Rainmaker specializes in B2B interactive marketing and its eReach solution set was built from the ground up by for today’s budget conscious B2B sales and marketing executives.
About Brookwood Media Arts.
Brookwood Media Arts is a full service, interactive media firm with a focus on providing internet, multimedia, training and e-Learning solutions. Brookwood is recognized as the leading authorized training, design and development center for cutting edge multimedia and internet software applications. Brookwood is headquartered in Philadelphia, PA.
About Rainmaker Partners
For more information contact:
Mr. Rob Seskin Public Relations
Brookwood Media Arts Rainmaker Partners
Phone: 215.643.8580 firstname.lastname@example.org