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Revised:  03/07/2012



News from Rainmaker Partners


September 2012 Press Releases


    Dell/Everdream Corp. Selects Rainmaker Partners for Database

    Marketing   Needs

March 2012 Press Releases


    Lending Tree, LLC Selects Rainmaker Partners for Appointment Setting    

    and e-Mail Marketing Needs

February 2012 Press Releases


    Rand McNally Selects Rainmaker Partners for e-Mail Marketing Needs

February 2005 Press Releases


    MSI Mobility Selects Rainmaker Partners to Build Sales Pipeline


September 2004 Press Releases


    Rainmaker Partners Announces Affiliation with Dun & Bradstreet


    Rainmaker Partners Announces Five New eReach Customers


June 2004 Press Releases


    Rainmaker Partners Introduces eReach Targeted B2B Marketing Suite


February 2004 Press Releases


     Brookwood Media Arts Selects Rainmaker Partners for Marketing Needs


December 2003 Press Releases


     Data Networks of America Selects Rainmaker Partners for Sales      













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Organic vs. PPC Search Engine Optimization


"In this article, we will explore the strengths and weaknesses of both methods of search engine marketing.

Today, there is a big myth that natural search engine optimization is inexpensive and easy. For example, if you wanted your web site to rank high for the keyword phrase "life insurance" or "debt consolidation" you're going to need to budget a minimum of $50,000-100,000 a year!

Yet still, natural search engine optimization usually gives you a much higher return on investment than pay per click. This is true for two main reasons...



2012 Marketing Priorities, Include Boosting Budgets 



In 2012, 72.0% of marketers plan to increase online budgets. Within Internet spending, the specific media that will receive the greatest share of marketers' online budgets in 2012 will be Web sites (30.3%), e-mail (22.0%), search (20.3%) and sponsorships (10.3%), the survey found.  Some marketers plan to decrease spending in certain areas. The survey found that 21.0% of respondents will decrease print advertising, 15.0% will reduce outdoor...



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