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Organic vs. PPC Search Engine Optimization

"In this article, we will explore the strengths and weaknesses of both methods of search engine marketing.
 

Today, there is a big myth that natural search engine optimization is inexpensive and easy. For example, if you wanted your web site to rank high for the keyword phrase "life insurance" or "debt consolidation" you're going to need to budget a minimum of $50,000-100,000 a year!

Yet still, natural search engine optimization usually gives you a much higher return on investment than pay per click. This is true for two main reasons...

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2012 Marketing Priorities, Include Boosting Budgets 

In 2012, 72.0% of marketers plan to increase online budgets. Within Internet spending, the specific media that will receive the greatest share of marketers' online budgets in 2012 will be Web sites (30.3%), e-mail (22.0%), search (20.3%) and sponsorships (10.3%), the survey found.  Some marketers plan to decrease spending in certain areas. The survey found that 21.0% of respondents will decrease print advertising, 15.0% will reduce outdoor...

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