Lending Tree, LLC Selects Rainmaker Partners for Appointment Setting and e-Mail Marketing Needs

Press Release

Rainmaker Partners

Lending Tree, LLC Selects Rainmaker Partners for

Appointment Setting and e-Mail Marketing Needs

150 Year Old World Renown Mapping Vendor to Promote New Product Suite

Lowell, Massachusetts, March 15, 2012 – Rainmaker Partners, a leading provider of Targeted Lead Generations, solutions for business to business (B2B) customer acquisition and relationship management today announced that Rand McNally and Company has selected Rainmaker's eSegment precision marketing database solution to identify and collaborate with their target market customers in North America.

“We choose Rainmaker Partners to be our affiliate partner for several reasons. They have a unique approach of combining e-mail marketing which drives awareness with B2B appointment setting services to close sales. The also were smart enough to quickly assimilate our business and value proposition and put together a customized and comprehensive program to match our needs", said Ben Joslin, General Manager and VP of Marketing at Domania, a service of Lending Tree, LLC. "Their approach also allows us the capability to effectively geo-target on a granular basis."

”The Rainmaker eReach multi-channel solution set offers B2B companies the ability to utlilize synchronized multi-channel marketing campaigns", said Mark Reyna, Managing Partner and Founder of Rainmaker Partners. "Marketing experts agree that multichannel campaigns are critical in driving leads and building pipelines in B2B companies. In fact as the Average Selling Price (ASP) of a vendor rises it is even more critical to combine the telephony channel with SEO and e-mail marketing. Our synchronized telephone follow up and appointment setting services set us apart from other marketing service providers".

About LendingTree

LendingTree is the leading online lending and realty services exchange that empowers consumers -- When Lenders Compete, You Win. Whether you're looking for a loan, a REALTOR®, or a new home, LendingTree can help.

Our unique marketplace concept was created especially to...

let consumers choose from up to four competitive loan offers from major, national, regional, and local Lenders across the U.S. When Banks Compete, You Win.®

connect consumers with a network of REALTORS® who can help you buy or sell your home. Our REALTORS® represent major franchises and independents nationwide, so whether you're staying in town, or moving to another state, LendingTree can match you with a local expert!

provide a convenient 'one-stop-shop' destination for your home and loan needs by giving you choices, convenience and value while finding the loan or home that's perfect for you.

About Rainmaker Partners, Incorporated

Rainmaker Partners, Inc. is the leading provider of targeted B2B Lead Generation products and services for customer acquisition and relationship management. The Rainmaker eReach solutions set consists of a "three legged stool" service line approach combining the best of Search Engine Optimization, B2B e-Mail Marketing and B2B Appointment Setting and Telemarketing in a synergistic approach to assist clients in driving their pipeline development and ultimately revenues.

The Rainmaker eReach solution set is engineered to enable marketers to deliver cost effective, timely and targeted lead generation programs to help them get the word out to their specific niche markets, build pipelines and generate revenues with surgically focused turnkey e-mail, fax and web design services.

Rainmaker is a privately held corporation located in Lowell, Massachusetts.

For more information contact:

Public Relations

Rainmaker Partners

Phone: 978.926-1494

pr@rainmaker-partners.com

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