Dell Everdream Corp. Selects Rainmaker Partners for e-Mail Marketing Needs

Press Release

Rainmaker Partners

Dell/Everdream Corp. Selects Rainmaker Partners for

e-Mail Marketing and Telemarketing Needs

Leading On-Demand SaaS Desktop and Asset Management Firm Launches new Customer Acquisition Campaign

Lowell, Massachusetts, September 7, 2012 – Rainmaker Partners, a leading provider of Targeted Lead Generations, solutions for business to business (B2B) customer acquisition and relationship management today announced that Rand McNally and Company has selected Rainmaker's eSegment precision marketing database solution to identify and collaborate with their target market customers in North America.

“After a careful review of database and interactive marketing vendors, Everdream Corporation selected Rainmaker because it was the only vendor who understood our business needs and through their targeted database services allowed us to reach decision making contacts within customers and prospects in our marketplace”, said Debra Chin, VP of Marketing. “Rainmaker’s eReach solution set allows us to communicate with ease and at a much lower cost than direct mail advertising, trade shows and other traditional marketing programs.” Rainmaker allows us to target our geographic, industry and specific decision makers like no other firm we are aware of.

”The Rainmaker eReach solution set offers B2B companies the unprecedented ability to communicate with their target market decision makers in a precise fashion at a much lower cost than conventional marketing vehicles. Companies in today’s challenging economy can ill afford costly carpet bombing promotion and brand building marketing strategies”, said Mark Reyna, Managing Partner and Founder of Rainmaker Partners. "Impressions made on non decision makers are of no value. B2B Marketers today must reach the right decision makers with pertinent content in a personalized fashion in order to drive leads and close sales effectively while adhering to responsible and ethical standards of eMarketing such as those set forth by the Direct Marketing Association”

List brokers and Interactive Media Firms such as DoubleClick Direct, 24/7 Mail and others who merely launch campaigns to opt-in lists they rent offer B2B vendors no clear and present advantage for B2B campaigns than direct mail and other more expensive and less effective means of lead generation. They address B2C needs well but their model is ill equipped to facilitate B2B lead generation and pipeline development. Rainmaker specializes in B2B interactive marketing and its eReach solution set was built from the ground up by for today’s budget conscious B2B sales and marketing executives.

About Everdream Corporation

Founded in 1998, Everdream Corporation is the market leader in on-demand desktop management services that enable greater visibility into hardware and software assets, better and more uniform desktop protection for unparalleled business uptime, and superior end-user satisfaction while significantly reducing the total cost of ownership of corporate PCs. Built around a powerful and cost effective Software-as-a-Service model, Everdream provides an integrated offering of on-demand software and managed services that are activated with a simple Internet connection, ensuring all desktops and laptops regardless of location are Everdream Protected. These services are powered by Everdream's industry-leading desktop management platform and its client-based agent architecture, providing customers with 365x24x7 access to Everdream's services.

About Rainmaker Partners, Incorporated

Rainmaker Partners is the leading provider of targeted B2B Lead Generation products and services for customer acquisition and relationship management. The Rainmaker eReach solutions set consists of a "three legged stool" service line approach combining the best of Search Engine Optimization, B2B e-Mail Marketing and B2B Appointment Setting and Telemarketing in a synergistic approach to assist clients in driving their pipeline development and ultimately revenues.

The Rainmaker eReach solution set is engineered to enable marketers to deliver cost effective, timely and targeted lead generation programs to help them get the word out to their specific niche markets, build pipelines and generate revenues with surgically focused turnkey e-mail, fax and web design services.

Rainmaker is a privately held corporation located in Lowell, Massachusetts.

For more information contact:

Public Relations

Rainmaker Partners

Phone: 978.926-1494

pr@rainmaker-partners.com

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