Rainmaker Partners Announces New Clients
New Contracts Underscore Compelling Value Proposition
Lowell, Massachusetts, September 12, 2003 – Rainmaker Partners a leading provider of Targeted Interactive Marketing solutions for customer acquisition and relationship management announced that it has added five new clients during the past 30 days for its full service eReach Interactive B2B database marketing products and services.
Among the new clients are are the e-commerce arm of a major international telecommunications provider as well as several medium sized enterprise B2B software and service providers.
"These new contracts, while serving to further strengthen the on-going cash flow positive nature of our business more importantly serve as additional validation of the compelling value proposition Rainmaker offers B2B marketers", according to Mark Reyna President and Founder of Rainmaker Partners.
“In this challenging economic environment B2B companies can ill afford the uncertainty and costs of launching list broker sponsored carpet bombing marketing campaigns to a nameless group of thousands in hopes that someone will call in to buy their product,” added Reyna. “The approach and core competencies of Interactive List Brokers and Database Marketing firms have left a void in the market which has hindered B2B Marketers in capitalizing on the internet as a promotional vehicle. Rainmaker Partners fills that void. We are not focused on brand building and public relations. More importantly, we are all about helping B2B clients drive leads, build pipelines and process their funnels to closure. In today’s cost conscious business world we think this imperative for building and sustaining successful companies. eReach offers clients a unique and compelling value proposition as the cornerstone of a successful, integrated Sales and Marketing execution plan.”
The needs of the B2B marketer are quite different from B2C marketers. Sales are not impulse driven and although independent studies show that the internet and e-mail is the best way to inexpensively reach qualified "C" level prospects, that’s just the first step. Telemarketing follow-up and funnel management is necessary to drive prospects through the funnel to closure.”
The Rainmaker eReach solution set has been crafted specifically to meet the particular needs of B2B marketers, combining the power of the Internet and e-mail marketing with telemarketing, qualifying and other B2B sales best practices.
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