Rand McNally Selects Rainmaker Partners for e-Mail Marketing Needs

Press Release

Rainmaker Partners

Rand McNally Selects Rainmaker Partners for

e-Mail Marketing Needs

150 Year Old World Renown Mapping Vendor to Promote New Product Suite

Lowell, Massachusetts, February 25, 2012 – Rainmaker Partners, a leading provider of Targeted Lead Generations, solutions for business to business (B2B) customer acquisition and relationship management today announced that Rand McNally and Company has selected Rainmaker's eSegment precision marketing database solution to identify and collaborate with their target market customers in North America.

“After a careful review of database and interactive marketing vendors, MSI Mobility selected Rainmaker because it was the only vendor who understood our business needs and through their targeted database services allowed us to reach decision making contacts within customers and prospects in our marketplace”, said David Clemons, Direct Marketing Director at Rand McNally. “Rainmaker’s eReach solution set allows us to communicate with ease and at a much lower cost than direct mail advertising, trade shows and other traditional marketing programs.” We didn’t want to pay for carpet bombing marketing campaigns that we have no control over. Rainmaker allows us to target our geographic, industry and specific decision makers like no other firm we are aware of.

”The Rainmaker eReach solution set offers B2B companies the unprecedented ability to communicate with their target market decision makers in a precise fashion at a much lower cost than conventional marketing vehicles. Companies in today’s challenging economy can ill afford costly carpet bombing promotion and brand building marketing strategies”, said Mark Reyna, Managing Partner and Founder of Rainmaker Partners. "Impressions made on non decision makers are of no value. B2B Marketers today must reach the right decision makers with pertinent content in a personalized fashion in order to drive leads and close sales effectively while adhering to responsible and ethical standards of eMarketing such as those set forth by the Direct Marketing Association”

List brokers and Interactive Media Firms such as DoubleClick Direct, 24/7 Mail and others who merely launch campaigns to opt-in lists they rent offer B2B vendors no clear and present advantage for B2B campaigns than direct mail and other more expensive and less effective means of lead generation. They address B2C needs well but their model is ill equipped to facilitate B2B lead generation and pipeline development. Rainmaker specializes in B2B interactive marketing and its eReach solution set was built from the ground up by for today’s budget conscious B2B sales and marketing executives.

About Rand McNally & Company

Rand McNally & Company offers the most trusted tools to discover, map and navigate your world. From America's number-one-selling Road Atlas, The Thomas Guide®, and Goode's World Atlas to StreetFinder® Wireless™ and IntelliRoute™ trucking database, Rand McNally dominates the mapping, routing, geographic reference, and trip-planning tool marketplace. We're in more than 60,000 retail outlets and distribute to 98% of schools across the U.S.

Founded in 1856 and headquartered in Skokie, IL, just outside of Chicago, the company's majority owner is Leonard Green & Partners, LLC.

About Rainmaker Partners, Incorporated

Rainmaker Partners, Inc. is the leading provider of targeted B2B Lead Generation products and services for customer acquisition and relationship management. The Rainmaker eReach solutions set consists of a "three legged stool" service line approach combining the best of Search Engine Optimization, B2B e-Mail Marketing and B2B Appointment Setting and Telemarketing in a synergistic approach to assist clients in driving their pipeline development and ultimately revenues.

The Rainmaker eReach solution set is engineered to enable marketers to deliver cost effective, timely and targeted lead generation programs to help them get the word out to their specific niche markets, build pipelines and generate revenues with surgically focused turnkey e-mail, fax and web design services.

Rainmaker is a privately held corporation located in Lowell, Massachusetts.

For more information contact:

Mr. Ben Joslin Public Relations

Domania, A Service of Lending Tree Rainmaker Partners

Phone: 617.926.4442 Phone: 978.926.1494

bjoslin@domania.com pr@rainmaker-partners.com

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