Rand McNally Selects Rainmaker Partners for
e-Mail Marketing Needs
150 Year Old World Renown Mapping Vendor to Promote New Product Suite
Lowell, Massachusetts, February 25, 2012 – Rainmaker Partners, a leading provider of Targeted Lead Generations, solutions for business to business (B2B) customer acquisition and relationship management today announced that Rand McNally and Company has selected Rainmaker's eSegment precision marketing database solution to identify and collaborate with their target market customers in North America.
“After a careful review of database and interactive marketing vendors, MSI Mobility selected Rainmaker because it was the only vendor who understood our business needs and through their targeted database services allowed us to reach decision making contacts within customers and prospects in our marketplace”, said David Clemons, Direct Marketing Director at Rand McNally. “Rainmaker’s eReach solution set allows us to communicate with ease and at a much lower cost than direct mail advertising, trade shows and other traditional marketing programs.” We didn’t want to pay for carpet bombing marketing campaigns that we have no control over. Rainmaker allows us to target our geographic, industry and specific decision makers like no other firm we are aware of.
List brokers and Interactive Media Firms such as DoubleClick Direct, 24/7 Mail and others who merely launch campaigns to opt-in lists they rent offer B2B vendors no clear and present advantage for B2B campaigns than direct mail and other more expensive and less effective means of lead generation. They address B2C needs well but their model is ill equipped to facilitate B2B lead generation and pipeline development. Rainmaker specializes in B2B interactive marketing and its eReach solution set was built from the ground up by for today’s budget conscious B2B sales and marketing executives.
About Rand McNally & Company
About Rainmaker Partners, Incorporated
For more information contact:
Mr. Ben Joslin Public Relations
Domania, A Service of Lending Tree Rainmaker Partners
Phone: 617.926.4442 Phone: 978.926.1494