Revised:
03/07/2012
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eReach
B2B SEO
Search Engine Optimization Services
You've probably spent a good amount of money on the development of your
website which looks great. Sitting
proudly on the Internet, your website is awaiting a rush of visitors, but will they
come?
Only if they can find it!
Research indicates that 85 per cent of internet users find new websites
through search engines, making such listings far more effective than banner
ads, word of mouth, print or other media.
Search engines address users looking for a specific product, service or
information. These users are six times more likely to purchase than someone
who surfed in from a banner ad, and top search engine rankings are more
effective for brand recall than banner ads.
If you are wondering why your website is not the cash cow or lead machine you hoped it would
be, a Search Engine Marketing (SEM) strategy can put you back on track.
Thoughts to consider...
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Pay Per Click (PPC)
Campaigns with Google, Yahoo and MSN are not the answer.
Although PPC is expensive, research shows that 77% or all searchers click
through on free, organic listings.
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It makes no sense to spend vast amounts of money on a Web site without
taking into consideration how well it will rank in the most important search
engines and directories. Without an effective search engine marketing
strategy in place, your website is as valuable as a billboard in the woods. There are many various but deliberate measures that a company should
undertake in order to maximize their Web site's potential for success in
search engines and directories. These measures, which produce very
quantifiable results, comprise the heart of search engine marketing.
Click here to inquire about Rainmaker
Partners' Search Engine Marketing Services.
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Call us @
(877) 418-5588 |
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Organic vs. PPC Search Engine Optimization
"In this article, we will explore the strengths and weaknesses of
both methods of search engine marketing.
Today, there is a big myth that natural search engine optimization
is inexpensive and easy. For example, if you wanted your web site
to rank high for the keyword phrase "life insurance" or "debt
consolidation" you're going to need to budget a minimum of
$50,000-100,000 a year!
Read More...
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