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Revised:
03/07/2012
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Comparing SEOs, Search
Engine Optimization Solutions
In-House Efforts
Teaming with a do-it-yourself software provider may prove an inexpensive approach
to search engine marketing. This type of arrangement typically provides you
with the tools to carry out search engine marketing initiatives in-house.
However, this option requires an internal "expert" to carry out the
search engine marketing program. Seldom does this expert exist so they need
to spend countless hours to get up to speed on a function that is unlikely
not the focus of your business. The usual result is a half-baked
approach to Search Engine Marketing. If results are achieved they may
prove minimal and unless this expert maintains their vigil, the results
prove sporadic due to the constantly changing nature of the search engines. Additionally,
if the in-house person or team happens to leave the company, your search
engine marketing campaign ends abruptly and you must start from the
beginning. Furthermore, a comprehensive search engine marketing strategy
requires expertise and in-depth research capabilities that is difficult to
achieve in-house.
You probably did not develop your website in house, why believe you have
the core competencies for SEM campaigns?
Search Engine Marketing Agencies
A search engine marketing agency is another relatively low-cost option.
Characteristically, a search engine marketing agency's main function is to
perform directory and search engine submissions for clients. While search
engine marketing agencies are less prone to use unethical methods to achieve
results, they typically have limited service offerings. This type of vendor
usually does not participate in engagements with websites of substantial
size. This type of vendor typically employs more experienced and
qualified personnel, dedicated to successfully completing a job on the first
attempt. In general, these types of firms offer all of the following
services:
Search Engine Marketing Professional Services Firm
Search engine marketing professional services firms offer complete
solutions that focus on the marketing objectives of a business. It should be
noted that while their services are more encompassing than SEM Agencies
their fees and they require financial commitments from their clients that
are sometimes an order of magnitude higher than what a SEM agency would
charge to optimize the same client's site. Search engine marketing campaigns with professional
services firms require the same commitment and participation from the client
as would any other significant marketing initiative like public relations or
advertising.
Search engine
marketing professional services firms typically have large client lists and
are experienced in dealing with robust and technologically complex websites.
Based on search engine marketing professional services firms' higher level
of experience in comparison to other types of vendors, they are more likely
to provide bigger and better results. These firms have the know-how and
expertise to generate superior results for less money, in a shorter period
of time.
Cloakers / Cost-Per-Click Vendors
Several search engine marketing vendors utilize
spamming or "cloaking" techniques in
order to obtain search engine rankings and drive traffic from search.
Cloaking, the practice of presenting search engines with one Web page, and
showing users a completely different Web page, is against the terms and
conditions of all the major search engines. Typically, cloaking vendors
follow a similar pricing model to guarantee shops -- charging clients only
for results achieved, and their approach does not require modifications to
your website. As noted, search engines condemn the use of Web page cloaking,
and will commonly ban websites that utilize this method. For a prominent and
distinguished company, teaming with a vendor that is deemed dishonorable
because of the "search engine marketing" techniques it employs, may impact
its brand reputation. Most search engine marketing vendors that employ
cloaking methods do not offer consultation in regard to site design or
optimization techniques. Additionally, the Web pages and content that these
vendors build for your website is in fact vendor-owned upon contract
completion -- these pages are often implemented within the campaigns of
direct competitors at a later date. Furthermore, the hidden charges of
hosting these pages can be significant.
Click here to inquire about Rainmaker
Partners' Search Engine Marketing Services.
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Organic vs. PPC Search Engine Optimization
"In this article, we will explore the strengths and weaknesses of
both methods of search engine marketing.
Today, there is a big myth that natural search engine optimization
is inexpensive and easy. For example, if you wanted your web site
to rank high for the keyword phrase "life insurance" or "debt
consolidation" you're going to need to budget a minimum of
$50,000-100,000 a year!
Read More...
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