Data Networks Press Release

Press Release

Rainmaker Partners

Data Networks of America Selects Rainmaker Partners for

Sales Expansion Needs

Baltimore Based Leader in Enterprise Systems Integration Investing in New Growth

Lowell, Massachusetts, December 9, 2003 – Rainmaker Partners, a leading provider of Interactive Database Sales and Marketing solutions for business to business (B2B) customer acquisition and relationship management today announced that Data Networks of Americas has selected Rainmaker and its eReach products and solutions to assist in their sales expansion efforts.

“There are a number of vendors in the marketplace and sorting through the hype is difficult but essential”, said Patrick Regan, President of Data Networks. “We were impressed by Rainmaker's domain expertise and responsiveness that carried through the presales process to completing the project successfully on time within budget."

"It was a pleasure working with the Data Networks team bringing this critical project to a successful close. We were impressed with the professionalism and commitment on the part of everyone on the Data Networks team. We look forward to the opportunity to assist them in future endeavors.", said Mark Reyna, Managing Partner and Founder of Rainmaker Partners.

The Rainmaker eReach solution set offers B2B companies the unprecedented ability to communicate with their target market decision makers in a precise fashion at a much lower cost than conventional marketing vehicles. Companies in today’s challenging economy can ill afford costly carpet bombing promotion and brand building marketing strategies”, said Reyna. "Impressions made on non decision makers are of no value. B2B Marketers today must reach the right decision makers with pertinent content in a personalized fashion in order to drive leads and close sales effectively while adhering to responsible and ethical standards of eMarketing such as those set forth by the Direct Marketing Association."

"List brokers and Interactive Media Firms such as DoubleClick Direct, 24/7 Mail and others who merely launch campaigns to opt-in lists they rent offer B2B vendors no clear and present advantage for B2B campaigns than direct mail and other more expensive and less effective means of lead generation. They do B2C well but their model is ill equipped to facilitate B2B lead generation. We specialize in B2B and have gone to considerable effort and time in developing our eReach solution set focused directly on the needs of today’s budget conscious B2B marketing executives.", added Reyna.

About Data Networks of America.

Data Networks offers effective and affordable technology-based solutions that meet the specific needs of the public sector market. Our focus is solely on providing value-added technology services to public sector customers throughout the Mid-Atlantic and Southeastern United States – specifically to State and Local Government Agencies, Higher Education Institutions and K-12 School Districts. From network deployment to complete enterprise solutions, we help customers optimize their use of technology to ensure maximum effectiveness within their specific environment.

Data Networks, founded in 1984 is a privately held company based in Hunt Valley, Maryland.

About Rainmaker Partners

Rainmaker Partners is the leading provider of targeted B2B Interactive Database marketing products and services for customer acquisition and relationship management. The Rainmaker eReach solution set is engineered to enable marketers to deliver cost effective, timely and targeted lead generation programs to help them get the word out to their specific niche markets, build pipelines and generate revenues with surgically focused turnkey e-mail, fax and web design services. Rainmaker is a privately held company located in Lowell, Massachusetts.

For more information contact:

Ms. Nancy Stout Public Relations

Data Networks of America Rainmaker Partners

Phone: 800.283.6387 info@rainmaker-partners.com

###
Back to News