| Revised: 
    03/07/2012 
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	B2B Telemarketing and Appointment Setting  - Why Outsource?
	  
	Regretfully only 14% of the average 
	salesperson's time is spent on B2B Telemarketing lead development.  Why?  Well in all 
	probability they are focusing on the important relationship building that is 
	necessary to move existing prospects and customers through the sales cycle 
	to close this month or this quarter.  But what about next month and next 
	quarter?  What our Clients find is that their sales teams have many 
	responsibilities and the first one neglected is B2B telemarketing and cold calling- which is a 
	necessity to all new business efforts. The Gartner Group estimates tat B2B 
    companies that Outsource Appointment Setting and Telemarketing to 
    support their field sales organization increase revenues an average of 150%! 
	  
	
	Rainmaker 
	Partners
	
	specializes in helping businesses increase sales by 
	generating pre-qualified B2B leads and B2B Appointments that shorten the sales cycle 
	by acquiring and retaining new customers. We work with you to create a 
	quality, custom-designed campaign that produces results at affordable prices 
	providing you with tangible benefits and ROI.  
	  
	We help salespeople sell by increasing their 
	selling time!  Most of our Clients have an existing inside and or 
	outside sales force.  We don’t replace them…we enable them to 
	become even more successful!  Our Clients find that their own sales teams 
	are far more productive and successful in closing business when B2B 
    telemarketing and cold calling 
	is removed from their plate.   
	You may find your top performers are strong closers 
	but are ineffective in getting enough deals in the pipeline.  That’s because
	generating demand is a very specialized skill that many field sales 
	representatives lack. It is difficult for even the best salespeople to 
	balance the relationship aspects of closing deals with the high transaction 
	needs of lead generation.   
	  
	Even if your highly paid sales team is adequate 
	generating their own leads, wouldn’t you 
	prefer your expensive sales team focus their time on higher value activities 
	like closing business while you outsource B2B Telemarketing and Appointment 
    Setting  to a firm such 
    as Rainmaker Partners?   
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